Facebook is more private lwa data that its members collect, to use for display of ads. In relation to data through the Facebook apps and on other websites will be collected. At the same time, gives Facebook users access to their advertentieprofielen.
According to The New York Times is going to change next week. Until now showed Facebook ads solely on the basis of a user’s activity on Facebook itself, such as the liking of pages and businesses. From next week, used Facebook, however, also other private data that it already collects to determine which ads are interesting. According to the newspaper involves, inter alia, to data that are collected via the smartphone apps of Facebook and on other websites, probably via the Like-buttons that websites can integrate. Facebook has the news confirmed.
What data Facebook exactly, is not known. The social-networking site, for example, the location of the user through his smartphone, can read and on the basis thereof, relevant ads show. Also, the site the interest of a user can gauge by his behavioral analysis. Who is not “off the radar” would be, can an opt-out cookie.
At the same time, comes Facebook with a tool to let users see which advertentieprofielen of them are composed. Plus, users can that profiles, customize and deleting parts of it. In addition, users at each ad to see why Facebook thinks that the ad is interesting for them.
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