Apple would reportedly on the verge of to company for audio products and services Beats to take over for an amount of 3,2 billion dollars. Possible the agreement would next week be published.
The rumor was first brought out by the Financial Times and Bloomberg, The Wall Street Journal and The New York Times claiming the same to hear their sources. However, in the news, a blow to the arm held, that there are still a few important details have to be negotiated. If the deal of 3.2 billion dollars to continue, is that by far the largest acquisition in Apple’s history.
The company from Cupertino will in this a company owned mostly known for its headphones. Beats began in 2008 with his own headphone line, as an alternative to the standard headphones that Apple when the iPod was included. In addition to the great brand recognition of Beats is possible to have the streaming service of the company, Beats Music, a reason for the interest of Apple. With iTunes Radio, Apple has itself a streaming service, but the competition on this market is big.
Apple ceo Tim Cook has in the past held talks with Beats founder Jimmy Lovine and also take the Beats products have a prominent place in the Apple Stores. Lovine would, according to the NYT after the acquisition as a “special consultant for creative business’ to Tim Cook in the report.
In the past, worked HTC and Beats closely, but last year september bought the koptelefoonfabrikant all shares of HTC to proceed independently.
Update 11.25: Dr. Dre seems to be the sale of Beats to confirm it in a video that Tyrese Gibson has taken and on Facebook. To see that the rapper and his friends throw a party to celebrate, where he claims that he is “the first billionaire in hip hop’. According to Gibson, the video was shot on the evening that the deal came around.
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