Google has new rules about the development of Android applications. It states that developers should ensure that their apps no misleading ads are included. Also the use of text messages is made more rigorous.
The rules are published in a new version of the Developer Content Policy. Therein lays Google that applications are not affected when the display of misleading ads. Among other things, it prohibited to system messages or a notification to imitate, while it is supposed to be advertising. Also, there may be no sneaky techniques are applied to the device, an application installed without the user know about. Finally, Google doesn’t allow advertising by sms-messages to send. Applications sms functionality now need to explicitly ask permission from the user.
According to Google, is a developer responsible for the app, according to the rules behave. If there is the use of an ad network for display ads, then the developer still need to make sure that no misleading content is displayed. If the developer himself advertising for his apps, then this should also without any deceptive means.
Finally, Google even with tighter rules for advertentiemakers. That may no longer be the user interface of an application mimicking, so they are recognizable as ad. Last year, Google even though with more stringent rules for ads. When was the developers, among other prohibited ads in the notification bar.