More than two-thirds of the shops in the Netherlands has, according to a nationwide investigation into the vestigingsbehoeften of shops interested in a physical store. In addition, this year a record sales of 10 billion euros have been achieved with webverkopen.
In a study of the Hogeschool van Amsterdam and Seinpost Adviesbureau, commissioned by the Dutch board for craft Retail and the Chamber of Commerce, are 350 companies with a webshop questioned. Therein is particularly requested to the any vestigingsbehoeften of these companies. According to the researchers, one in five respondents already use a combination of online and off-line sales attempts. It was a own physical store interesting for 15 percent, while 8 percent opt for the shop-in-shop concept.
In total, this gives two-thirds to under the right conditions, however, to have an interest in a physical store. Especially web stores that not have a ‘bricks and mortar’ shop, would be interested, while a third is still online will continue to sell. Shops that a ‘bricks and mortar’ shop to consider, especially want flexible leases terms and conditions, and in locations outside of the hoofdwinkelgebieden.
Despite the interest in physical stores, online sales in the Netherlands are still increasing. According to a study by ABN Amro, will the revenue this year for the first time more than 10 billion euros. Last year was the onlinejaaromzet of online stores, according to estimates, approximately 45,000 of pieces, yet to 9.8 billion euro, reported the NOS. Furthermore, two out of three consumers before they go online to buy a product, first a comparison site to consult.