Facebook starts selling video ads – update

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Facebook introduces the ability to put video ads on the social-networking site. The videos play automatically, both on phones as well as mobile devices, regardless of whether the user clicked. However, it is the sound off by default.

Facebook has announced the introduction, in which the company emphasizes that it is a test. The video ads will be both on the desktop and smartphones.

In addition, they start automatically playing, though the audio playback of the video ads are not enabled by default. Only when the users click on the video and the fullscreen-playback starts, the sound. It is unclear yet how long the video ads may play; previously reported The Wall Street Journal reported that Facebook was working on video ads with a maximum length of fifteen seconds.

Stops the playback of the video if the user further scrolls in his News Feed. On mobile the start the display only if the video is pre-downloaded via wi-fi. Facebook promises that the video’s no data via the mobile internet-subscription of the user to consume.

A part of the Facebook users would the ads last week to see it, because Facebook’s functionality to the test. The site would be of plan to the video-ads already on offer, but because loading took too long, was the launch delayed. Meanwhile, the serving of video ads faster, the newspaper. How much the video ads will cost, it is not clear, but they are more expensive than normal ads is obvious.

Update, 12: 30 p.m.: Facebook has the advent of the service announced. The message is adjusted accordingly.

 

Post by Facebook for Business.