Sony has, despite a decreasing demand of its products the year 2012 profitable closed. Compared to 2011, the demand for pcs, cameras and lcd tv’s significantly. The profit was mainly earned by the sale of assets such as buildings.
Especially the sales of the tvs and the cameras were down significantly, with the pc’s and the video cameras was also a slight decrease. Sony predicts that the decrease with respect to the sale of cameras in 2013 is continued. In contrast, the Japanese company expects almost thirty percent more smartphones and nearly twenty percent more tvs to sell.
The growth will be according to the chinese technology firm have to come mostly from smartphones, lcd tv’s and pc’s for the higher segment. These models must also ensure that the average margin on products is going to increase. The overall sales will also be positively influenced by the introduction of the Playstation 4 later this year. By the production and marketing costs, which here are involved, will the gamedvisie however, no increase in profits.
In 2012, the company realised a profit of 43 billion yen, converted to 330 million euro, compared with a loss of 457 billion yen a year earlier. The profit is due to the fact that Sony for about 200 billion yen in assets to be sold, converted approximately 1.5 billion euro. Sony sold its headquarters in New York and Tokyo. The chinese technology firm further indicates an increase in profit of sixteen per cent expected in the year 2013.