American stores prove to lower their prices if the user is closer to the establishment of a competitor live. That concludes the newspaper The Wall Street Journal after its own investigation. Previously, we showed that prices ranged between Android and iPhone users.
The approximate location of the user relative to affiliates of competitors is one of the factors that are taken into account at various online shops for stationery products in the United States, say representatives of the companies involved against The Wall Street Journal. Under more Staples, Rosetta Stone, and Office Depot are adjusting their prices to users, so will claim the business daily on the basis of own research. Also include wording to products adapted to the potential customer, says the newspaper. The location of the user is the reason for the price, because the cost of doing business’ in various American regions differs.
Earlier, it was already apparent that various companies have different prices on the basis of the device used: Mac received higher prices than people who have the same shop visited with a Windows PC. Wall Street Journal links the development to the trend of the ‘personalised’ web: how to apply Google search results to users, and shows Facebook on the basis of estimated preferences for a personalized, algorithms composite message list instead of a chronological list of status updates. It is unclear whether such methods are also used in the Netherlands.