Publishers of the Belgian French-speaking newspapers have their long-standing legal battle with Google be lwa is reached. Google promises to increase their sales, by working in the field of paywalls, subscriptions and ads. Also get newspaper sites Google+integration.
Publishers of French-and German-language newspapers in Belgium, united in Copiepresse, are since 2006 in the clinch with Google about the fact that Google News automatically text and graphics of the newspaper sites assumes that the copyright infringement would commit. The publishers won several cases, Google responded, among others, by the newspaper sites are temporarily completely out of the results of the search engines to pick up, which, in turn, to rage at the publishers led.
The zoekbedrijf and Copiepresse have years of protracted litigation, however, now settled, reports Thierry Geerts, ceo Google Belgium. Google is still of the opinion that his News service copyright respects and the company will pay the publishers not to the content to take over.
However, there is a cooperation agreement, where Google services is going to advertise on the sites of the newspapers and the publishers, their use of AdWords, go to optimize. Also try the former fighting cocks each other to increase sales, by working together on paywalls, subscriptions, and the use of Googles advertentieplatformen.
Furthermore, newspapers social mediatools of Google+ into their sites integrate ‘to the involvement of readers enhance. Among others, are getting the news sites Hangout integration, and there will also be the official YouTube channels for the publications of the publishers. Finally, Google are committed to the content of the publishers on mobile platforms such as smartphones and tablets available to make, though it is not clear how this should happen.