Nintendo goes Wii U under cost of sales

Nintendo has in the presentation of its quarterly figures are expected for the remainder of the current financial year will be adjusted. The company gives a number of reasons. The most striking of these is that the company’s Wii U below cost to sell. Nintendo avoids traditional selling hardware for a loss.

Nintendo is facing this fiscal year, which runs from march, although with losses. The Japanese manufacturer has this quarter is not the only burden of a strong yen against the dollar and euro, but also with disappointing sales of the Nintendo 3DS. In addition, Nintendo announced that the rest of the financial year profit expectations down demand, because it is his Wii U consoles with loss will sell. According to Nintendo boss Satoru Iwata is chosen because consumers with a higher price is not as reasonable would be experienced.

The Japanese manufacturer is expected before the end of its financial year, to march 2013, running, worldwide, 5.5 million copies of the Wii U to sell. The idea is that there are 24 million games over-the-counter will go. Nintendo’s new console will appear on 30 november in the Dutch and Belgian shops. The game console will appear on november 18 in the Us stores, Japan to follow on december 8.

The below cost selling of video game consoles is not a new development in the games industry. Both Microsoft and Sony sold their current consoles in the first instance with loss. The platformhouders receive a share of the revenues of each sold game, and try out the manufacturing of game consoles to decrease, eventually during the lifetime of a console yet to make a profit. Nintendo has such a strategy has traditionally avoided. The Nintendo 3Ds is short with loss sold after a hefty price reduction, but Nintendo makes now profit per sold handheld.