Ballmer: Microsoft focuses on devices and services

According to Microsoft ceo Steve Balmer, the company has a major change of course made, and it focuses now on the ‘devices and services’. The ceo let it know that Microsoft in the future, more likely the hardware will make.

Ballmer made his statements in a letter to the shareholders of the company. He writes therein that, to the future plans of the company to understand, people should realize that the company is a large change because the entire technology industry today. Microsoft sees itself not primarily as a software company, it focuses, according to Ballmer now essentially on two aspects: devices and services. He calls that a significant shift compared to the past.

Ballmer emphasized that Microsoft’s new hardware will develop, if it deems it necessary, such as, for example, did with the Xbox or with its upcoming Surface tablets. The ceo stressed that partners remain important for Microsoft, because with an audience of more than a billion users there are many different devices to meet all the different needs.

Not all partners are happy with it that Microsoft’s own hardware that Windows 8 runs. Acer has, for example, several times critical comments about that choice and think that Microsoft commits a foul. Previously gave Ballmer already admitted that the Surface tablets, the relationships with hardware can negatively affect.

The 10,1″Surface tablet on October 26, released together with Windows 8, and Microsoft is a direct competitor to its hardware, which is also with such tablets are going to come. The device runs Windows RT and is powered by Nvidia’s Tegra 3 soc. In January 2013, the Surface Pro has come on the market; a 11.6″tablet with Windows 8 and an Intel Core i5 processor.