Google for an undisclosed amount the reisuitgeverij Frommer’s, acquired from parent company John Wiley and Sons. With the acquisition wants Google to its position within the market of travel information to further strengthen.
John Wiley and Sons had Frommer’s since march in the shop window, because the publisher was of the opinion that the title for reisuitgaves is no longer in his portfolio would fit. Google has now announced the reisuitgever to have taken over. A consideration is not called, reports The Wall Street Journal.
The search giant adds with the acquisition of Frommer’s again a part of his strategy to control the market for travel information. So bought Google last year september Zagat, a platform which reviews of restaurants are to be found. In 2010, the software maker ITA for $ 700 million incorporated, a company that creates software for flight information and compare airfares.
Google will be the staff of Frommer’s to add to the team of Zagat, which in addition to restaurantinformatie also information about travel destinations and hotels available in Google products and services. Whether under the label of Frommer’s travel books to be released will be, it is still not clear.