The filesharingdienst BitTorrent to test a new advertentiemodel, a portion of the proceeds to artists will be paid. Want BitTorrent to provide a way for artists to compensate for ” non-commercial sharing.
BitTorrent begins the trial with a bundle of DJ Shadow. A user to which the bundle will download, via a opt-in also various download free applications. If a user actually download an app, pay the software company behind the programme, an amount of BitTorrent, which it then shares with the artist.
BitTorrent calls it ‘a simple idea, with big implications for consumers and artists’. “We share the revenues with artists. With this we hope is a new digital source of revenue for artists to create,” said Eric Klinker, ceo at BitTorrent. The bundle of DJ Shadow will also be promoted on the website of BitTorrent and the various clients.
It is already clear that BitTorrent works with artists in order to promote their product. However, this is the first time that an agreement is the revenue sharing. Matt Manson, executive director at BitTorrent speaks against Gigaom “a historic moment in the history of content distribution’. The digital marketing agency Fame House, among other things, DJ Shadow represents, sees the collaboration as an opportunity to ‘have a laugh’.