“Google puts money into YouTube content provider Machinima’

Google would potentially millions of dollars wish to invest in Machinima, a company that is on the YouTube game-related videos. With the investment could Google more premium content on YouTube want to continue.

The website AllThingsDigital reports based on anonymous sources that Machinima is the approach of investors. The company, which is on YouTube, look at videos, would have this month for 30 million dollars want to retrieve. One of the interested investors would YouTube-owner Google. Both companies do not want to elaborate on the message.

Google is trying to for some time, various content providers to tie for his YouTube site in an attempt to in addition to user generated content, professional video through so-called Channels. The search giant spent already tens of millions of dollars by providing loans to start-ups.

Although participants in the Channel program, a part of the advertentiegelden allowed to keep, should the companies be a part of the Google-invested money to pay it back. The investment in Machinima would Google however, for the first time, their money and wish to invest in a content provider. Would Google be willing to do through his investeringspoot Google Ventures to extend its existing partners not to much for the head punches.