Opera software released which it is possible to keep track of how often advertised applications available for download and ge lwa installed. The software maker claims that no personal information is collected.
According to the Norwegian browserbouwer developers can the App-Tribute-sdk use by the corresponding code in their applications. There is then tracked how often the viewing of an ad in which the app is advertised results in the downloading and installing. The ads on apps for mobile devices are shown. Opera claims that it is privacy friendly software; there would be no data of individual users can be tracked.
Also, with the App-Tribute to be tracked where to advertise the succesvolst. The software makes it clear from the application that users most often on a mobile ad, and the corresponding app, download and install it. This need for developers to be clear where a certain app, the best advertised can be, according to Opera.
The tracking software also works via Opera’s own advertising platform Admarvel. The company, which two years ago Opera was acquired, the placement of ads in applications arrange in different formats. Therefor it works together with ad networks. Keep track of statistics for placed ads works for iOS and Android apps.