A majority of the American internet users is not happy with the search engines behavior profiles preparation of users. Also on targeted advertising users are not waiting, said Pew.
That fear for a filter bubble is not playing in 29 percent of the respondents, who think that the more relevant search results. Three-quarters of internet users find personalization a bad idea because of the consequences for the privacy.
Also on targeted advertising users are not waiting, it appears from the survey: 68 percent of U.s. internet users, according to the investigation, are not happy with ads that are on a person’s browsing habits to be tailored.
At the same time, 83 percent of Google as a search engine to use. Google is a forerunner in the field of gedragsprofilering, although there are also many other websites and advertisers the same principle apply. New Dutch legislation that is likely coming soon by the senate is approved, the freedom for internet companies to gedragsprofilering to apply, however, sharply restrict.
About the functioning of search engines are users satisfied: nine out of ten respondents indicated using search engines to find what they want. According to two-thirds of the users are search engines to be impartial.
Google was on 1 march, despite fierce criticism from the European Commission, are terms: the company can now information about users across multiple services are collected with each other to combine, making it a better picture of its users. According to Google, is that users, but critics fear for the privacy of users.