The name Sony Ericsson holds firm to exist. The acquisition by Sony is this week completed after which the mobieltjesmaker to continue if Sony Mobile. Sony Ericsson has existed since 2001 and made especially camera and music phones.
The acquisition is Wednesday, whole, completed, Sony makes known. The manufacturer will continue under the name Sony Mobile Communications and will operate from a head office in London. Sony bought Ericsson out for a amount of around 1 billion dollar. Ericsson owned half of the company, as a joint venture was founded in 2001.
Many will not change; in place of ‘Sony Ericsson’ will be on upcoming models, such as the January-announced Xperia S, “Sony”. The Xperia line of smartphones continues to exist. Sony wants to use the acquisition to focus on the integration of smartphones in its electronics, such as tablets, cameras, and the PlayStation console. Also it is not excluded, that the operating system of the handheld PlayStation Vita in the future smartphones will run.
Sony and Ericsson went in 2001, a joint venture, with the aim of in 2006, the market leader in the field of mobile phones. It struggled, however, with a bad start; after the merge, ran the sale back. A few years later went to sell to, especially by the use of the brand names of Walkman and Cybershot of Sony, for phones that were focused on multimedia and the making of photos. The market leader was Sony Ericsson never: including Nokia and Motorola, which sold more mobile phones.
Then, around 2009 and 2010, the sales of ordinary phones fell, decided Sony Ericsson the rudder to throw and to focus on the sale of Android smartphones. The number of handsets sold walked back, because there is less cheap mobile phones over the counter went. Thanks to the intervention was the joint venture it again a while out of the red. At the end of October, it was announced that Sony partner Ericsson would redeem.
