Samsung explains more this year the emphasis on 3d in his communication about tvs, as the company has declared the Samsung Forum in Prague. Instead, it wants the Smart TV and alternative input methods if detection of movement promote.
According to Tristan of Overbroek, marketing manager consumer electronics at Samsung Benelux, is 3d functionality is not an important argument for the purchase of a tv, so reading at the Belgian Knack. “In 2010, you had some early adopters which are absolutely such a device in the house wanted to get, but in 2011, it was the fat all of the soup,” says Van Overbroek.
It was already known that tv manufacturers like Samsung, Sony and Panasonic, after the introduction of active 3d in 2010, in 2011 3d functionality is no longer on the highest plan in their marketing, but it is the first time that a manufacturer about a real statement spend.
According to Samsung, consumers face not hot for watching 3d movies, wearing 3d glasses during the film and is also the offer of 3d content is insufficient. That last is a direct sneer at to movie companies.
The waning interest in 3d tv by consumers applies also in the vein of Samsung in 2012. The company announced at CES 2012 new models, the ES7000 and ES8000 tv-series, which can be controlled with gestures and speech. To do this, Samsung has a camera, and stereo mics in the bovenbezel of the tv’s integrated.
Also will the focus be on Smart TV, the online platform of Samsung, where consumers warm to walk. The cessation of the marketing efforts for 3d-tv is not to say that Samsung tv’s no longer equips with 3d support. It will, even more than in 2011, one of the features.
The company that in 2011 still active shielded with 3dtv, LG is with its Cinema 3D tvs based on passive 3d technology. According to Of Overbroek saw a large competitor who, in 2011, fully focused on the 3d, in that year, its market share decrease from six to one percent, without LG specifically mention.