The number of analogue tv viewers in Belgium lwa is in the last year with at least 226.000 decreased. Ceo Sickinghe of the Belgian telecommunications company Telenet wishes to all of its analog customers, 36 percent of the subscribers, to switch to digital.
One and a half million customers of Telenet, the sovereign lord on the Flemish cable connections, digital television customers. That is 64 percent of the total customer base, reports Telenet itself. Compared to last year, that number has grown by 19 percent, or just about 175.000 customers. The other new digital-tv viewers are customers of competitor Belgacom.
One of the cited reasons for the increase is the acquisition of contracts for the broadcasting of football games by Telenet. The ceo is aiming for, however, like to be on an even larger number of digital viewers. According to him their share of up to 90 percent, with Northern European countries as an example, reports The Standard. Customers of digital television for the providers more valuable than analog customers. Subscriptions for digital television cost more and the customers pay in addition often to rent a movie.
The number of digital tv customers continues to rise, according to Sickinghe, because the analog tv experience marginalised, because more and more people want to control what they see’. The analog cable out is not there yet, but it might in the future, he also know.
The main competitor of Telenet, Belgacom has at least 1.139.000 clients for its Belgacom TV service which only digital tv offers. The service offers digital tv through a vdsl connection instead of through the cable. In Belgium, a total of approximately 2.5 million households on digital tv subscribed.