Electronic Arts sends as a marketing stunt a few copies of Mass Effect 3 into space. The games get a gps tracker, so that the journey back to the earth can be followed. Some games will top Europe amount.
Electronic Arts sends over New York, San Francisco, Las Vegas, Berlin, London and Paris a few weather balloons in the air with them a copy of space-rpg Mass Effect 3. The games will be fitted with a gps tracker, so that the journey of the balloon can be followed and fans so can see where the games amount as the balloon on the earth return. The journey of the balloons can be followed via the website of the game.
The balloons are next week released, so fans have a copy to get your hands on well before the game in the store. The game is from march 6, to purchase, for the pc, Xbox 360 and PlayStation 3. A demo of the rpg is to download for the Xbox 360 and PlayStation 3. The pc version of the demo is to get through Origin.
Overview of Mass Effect 3