Acer: prices for ultrabooks to stay still for a while, high

Acer is preparing for a doubling of its ultrabookleveringen, inter alia, with four new models. The prices of the high-end ultrabooks continue to according to Acer still the same, to the hitherto disappointing sales on this level.

According to Jim Wong, ceo of Acer, the number of delivered ultrabooks in the first quarter of 2012 equal, with between 250,000 and 300,000 deliveries, reports Digitimes. In the second quarter, there would be four new models appear: the S3, the S5 and the Timeline Ultra 14 and 15, which have already been presented at CES.

The prices will not decline rapidly, says Wong, because ultrabooks have a higher profit margin is to know that manufacturers still do not want to give. That would partly have to do with the disappointing results that the laptopfabrikanten in 2011 booked. The ceo thinks that the prices only at the end of 2012, around 600 to 700 dollars. On the other hand, manufacturers their stock of Sandy Bridge-based computers, the door will want to do before Intel’s Ivy Bridge micro-architecture come out of this.

Acer closed 2011 with a loss of 163 million euros, a big difference with the profit of 462 million euro in 2010. The company knew once again its global market share to increase to 10.8 percent in the fourth quarter of last year. They could also, in the same period, a profit of 1.84 million euro development.