THQ stops kindergames and stores the new rate

THQ to stop making licensed kindergames and will focus on its own franchises. The good sales figures of Saints Row: The Third, according to the publisher, indicative of the new direction that THQ is going to sail.

THQ announces to stop making licensed games for children, such as Spongebob Squarepants and The Penguins of Madagascar. Instead, THQ is to focus on its own franchises for both existing consoles and future platforms. Hopes also the publisher more revenue from digital distribution to pick up. “THQ will be a more streamlined organization that is only on its strongest franchises,” said ceo Brian Ferrell. On February presents THQ the figures of the third quarter, where more comments on the new strategy will be given.

The publisher has announced, meanwhile, 3.8 million copies of Saint’s Row: The Third to have sold and expect that there will eventually be five to six million copies over the counter. Also sell the downloadable content for the game well. According to Ferrel, these figures are an example of what is possible with the new price of THQ. At THQ’s own studios are working on UFC Undisputed 3, Darksiders II, Company of Heroes, inSane, and a yet unknown title from Patrice Désilets. Désilets was at Ubisoft as a creative director, responsible for the first two Assassin’s Creed games.

The ailing THQ has in the past few years, forced to various studios to close. Earlier in January, rumours have been circulating that THQ is in such heavy weather it was important that the company was looking for buyers. Evil (ex)employees have an e-mail sent to the investor by THQ, in which the current management inadequate to call it and designate it as the cause of the many redundancies and studiosluitingen.