Electronics giant Sony has announced that Kazuo Hirai as of april 1, the new executive director and president of Sony Corporation. The former ceo of PlayStation follows Howard Stringer, who is the chairman of the board of directors.
The promotion of Kaz Hirai to the directeursschap of Sony Corporation, was already a moment in the air, but is now concrete. Sony announced that Hirai from 1 april the new director is. The 51-year-old Japanese man following Sir Howard Stringer, who seven years the top position at Sony has lined. Stringer will continue as chairman of Sony Corporation, until, in June the baton over from Yotaro Kobayashi as chairman of the Board of Directors.
Kaz Hirai is already more than twenty-five years in the service of Sony. In 1984 he went to work at CBS/Sony Inc., which later changed to Sony Music Entertainment Japan. In 1995, stepped Hirai over to computer and video game division Sony Computer Entertainment. There he was involved in the development and introduction of the PlayStation, PlayStation 2 and PlayStation 3. In 2007, Hirai, president of Sony Computer Entertainment. After a reorganization of the corporate structure at Sony in 2009, Hirai added to the management team of the Stringer, from which later a successor would be raised.
Except the state of service of Kaz Hirai at Sony also seems to be his past as ceo of PlayStation, a reason to make him general manager. Sony and Microsoft are trying to make their gaming consoles more and more into a mix of gaming console and media box, which the company has a central position in the living room wants to acquire. It should all equipment from Sony, such as smartphones, tablets and the PlayStation, with each other to communicate.
Hirai emphasized in a statement that Sony especially the growth of digital imaging, smartphones and gaming to encourage. Hirai also says that Sony should make use of the position that it has because the game consoles, tv’s, smartphones, cameras and tablets.