KPN wants the prices of mobile subscriptions in 2012 are going to decrease. Then alluded to the provider at the presentation of the annual results. Also will music service Spotify Premium may free be added to mobile subscriptions.
KPN has room to lower prices. Although clients less calls and sms messages and more data to consume, is the arpu – the amount that on average a customer will pay to KPN – remained stable at € 24. In addition, should the cost of the subscriptions to be more transparent, says KPN and the presentation of the annual results.
The details on the upcoming price reductions are not yet published, but new subscriptions in the coming months will be presented. KPN ceo Eelco Blok said in a note on the figures that the provider carefully to feedback from clients has listened’. “We’re not only about price but also about data and services that offer added value. I can now view the details of the new subscriptions not tell, to make our competitors wiser then they are.” Block confirmed that it is under more to music service Spotify. “That is touch,” he said on the question of whether Spotify becomes part of new phones. KPN already offers some fixed abonnnementen a Spotify Premium subscription.
KPN increased last year, the prices of especially the cheaper subscriptions. Large-scale consumers of data said in a research Tweakers.net then of KPN to want. In the months after the introduction of the new subscriptions are approximately 26,000 customers have walked away with the provider. In the past few years lost KPN not so many subscribers within a quarter.