Google fits with effect from 1 march are privacy terms. The company wants the data that the user collects to improve bets spread across all of its services. According to the new conditions, there will be no opt-out option.
The company wants the information from people with a Google account to make it available for all of its services, in a blog post to read. Where searches from the past, for example, first only used to the results of Google Search on sharpening, will Google in the future, they also use other services to enrich.
By browsing behavior, and user information from all its services, combine it hopes to Google that the search results and presented ads to better align the interests of the user. Examples of information that Google user accounts link or even going to link his ip addresses, location data, search queries, browser and OS information, and in the case of Android users also information about the mobile phone.
The company introduces also new privacy terms, which greatly simplified compared to the old. Currently, the company has more than seventy documents to which the privacy policy is described; from march 1, will be sixty of these will be consolidated in the new privacy policy. This should be better to understand for the doorsneegebruiker.
The terms and conditions shall apply to all services that Google offers. Striking the conditions is that there is no possibility to opt-out more. Anyone with a Google account gives Google implicitly consent to the collection, analysis and use of usage data. For some of the advertising services of Google does have an opt-in, so Google will still have no personal information to DoubleClick-ads use, without the consent of a user.
According to Mark Jones, pr-manager at Google Benelux is an opt-out construction is simply not workable’. The company would then have two different privacy structures and need to keep that at the same time, which would result in a ‘mess’, for both Google and the users. Jansen stressed that Google still offers various options to set privacy settings to manage.
Update, 11:42: Reaction of Google Benelux added.