Research firm NPD DisplaySearch has its growth forecasts for sales of tvs bigger than 40″ upwards. Also expected the bureau that the proportion thereof in the total sales after 2015 will continue to rise rather than fall.
According to David Hsieh of DisplaySearch have big discounts and offers lcd tvs with a diagonal screen size of 40″ and larger at the end of 2011, among others, led the sale of such lcd tvs, a large verkoopimpuls. Especially in the regions North America and China, consumers are sensitive proved to be tv’s in the larger sizes.
In the coming years, this growth will continue. Earlier projections were based on a share of 34 percent for tvs larger than 40″, but NPD DisplaySearch has now been revised to 38 percent. Then, in place of a decrease of the share of a further increase, to almost 40 percent in 2018.
The above expectation great desire for larger screen formats, it is also reflected in the demand for panels is expressed in terms of the total required glass area. In 2011, it appeared to the research this with 70.9 million m2 two percent is too low to have estimated. In 2018 there will be, according to the new forecasts of demand are 116.2 million m2, while previous estimates were 110.8 million m2.
A number of factors is to the larger growth of the total oppvervlak of lcd’s at the foundation. Think so lcd tv manufacturers with new and larger image formats the customers to attract. Samsung did that last year with his ‘+1 Plasma-line, with an inch extra was won, but do now also under more Taiwanese lcd manufacturers with this trend.
So would 39″lcd’s in the 37″size should follow-up, 43″ instead of 42″ and 47″ is increased to 48″. It is not known which tv manufacturers these panels are going to use, and neither is known or also Samsung and LG, the two largest lcd manufacturers, their lcd’s upscaling. According to NPD DisplaySearch keeps the increase of the demand for lcd-surface pace with a better utilization of the production capacity.
The addition of more online features leads to the fact that consumers would rather a new device to choose and in that choice will be the smaller bezels of the new tv’s play a decisive role in the choice for larger image formats.
The report of NPD DisplaySearch fits well in the vein of Sharp, that in the past year, as the leader of larger lcd-tvs has emerged because of the opportunities that the new lcd plant in Sakai in that area. The company has in the recent CES 2012 new 60″-, 70″ and 80″lcd tv’s announced, a number of which also comes to the Netherlands.
In addition, Samsung has unveiled for the American market a 72″version of the new flagship model, the ES8000 was announced, while also LG 72″-variant of its new high-end lcd tv line in the planning. Panasonic has at CES 2012 announced finally, larger lcd tv’s up to 65″, to continue to deliver.
