A lawsuit against Facebook in the United States over ads that are based on Likes of friends, can continue. That a judge has determined. Facebook has tried unsuccessfully to have the lawsuit against.
The lawsuit will turn to so-called Sponsored Stories, where a user with the name and photo of a Facebook friend in a picture, in combination with the communication that the friend with the advertiser on the Like-button has been pressed. Sponsored Stories exist since January and there is no opt-out for.
The unnamed complainants believe that Facebook is a law in the Us state of California is violating. In that law is that people will not without the express permission in ads placed may be. A press on the Like button may not be as explicit consent be construed according to the complainants, writes Cnet. Facebook is not where it once and tried, therefore, the lawsuit against.
That the lawsuit may continue, does not mean that Facebook the lawsuit is going to lose. The ruling is only on whether the lawsuit should be pursued, and treats the matter not in terms of content. Cnet says that Facebook become very important in the placement of advertisements containing the names and photos of friends. Ads are the main revenue model of Facebook. It is unclear when a ruling comes in the case.
