Telegraph Media Group is going to more active use of new technology, online video and e-commerce in an attempt to include revenue from internet access to increase. Also will the publisher continue to bet on digital subscriptions and paid applications.
According to the Telegraaf Media Group, the company wants to become less dependent on newspapers and other printed media, and therefore to subsequently purchased. TMG has 300 million reserved for acquisitions, says the company has not yet which companies it wants to take over. Now 70 percent of revenue from print from that, it should be in 2016, not more than half.
Facebook seems to be in the ambitions an important role to play, as can be inferred from the Wednesday presented plans, which are to a considerable change of course content for the publisher. TMG seems to be the Myspace technology, you’re going to use it as a basis to learn more about visitors to learn and give them more personalized content and offers.
“We put more in on the enrichment of the content through aggregation and personalisation of information,” says ceo Herman van Campenhout. By information using the Facebook technology to personalize, the publisher can work to the new digital, personalized, subscriptions, and paid applications. Also wants to TMG webshopactiviteiten expand and new e-commerce services to develop the sale of products to promote.
Telegraph Media Group does as yet, no fruits to reap from the acquisition of Hyves. The financial performance of the social network would far fall short of expectations. Although TMG is not itself a financial detail to publish about how Facebook performs, reports The Financieele Dagblad on the basis of anonymous sources that the issuer’s internal profit and turnover targets for Facebook in 2012 now has already depreciated. According to the business newspaper, would TMG now investigate how much lower the bar will have to be placed for Hyves, which one year ago was bought for 43 million euros.