Online stores have in the recent period, an increase of 36 percent managed to achieve. Total online an amount of 146 million euros spent on Sinterklaascadeaus. Games, Steve Jobs’ biography, the PS3 and tablets are popular.
In the period from 1 november to 5 december, the weekly sales from an average of 110 million euro, expect the Dutch merchants. That is considerably more than last year, when an average of 81 million euros per week was issued. The amount that online consumers are spending, would total 146 million to Sinterklaascadeaus issued. The figures emerge from research by Blauw Research among the approximately 1500 members of Thuiswinkel.org.
The group has made a list of which gifts are especially popular. This appears to be the biography of Steve Jobs, the games Battlefield 3 and Modern Warfare 3, PlayStation 3, tablets and portable music players, in addition to toys like The Lego train and the steamboat of Playmobil.
“Also for the coming weeks, we expect that the purchases of onlinekerstcadeaus to new records will go. Depending on the weather the growth rates expected of between 25 and 35 percent”, says Wijnand Jongen, director Thuiswinkel.org. Stores are mainly attempts to compete by short delivery times and low shipping costs. Thuiswinkel.org expected that the onlineomzet this year, thanks to Santa, and santa Claus, to more than 9 billion€, an increase of 10 percent compared to 2010.