Howard Stringer, ceo of Sony, has stated that the company is a new type of television’ develops. The new advanced tv generation must turn the tide for the poorly performing tv division of Sony, that year-on-year loss record.
Stringer made his remarks during a breakfast event organized by The Wall Street Journal. The Sony ceo would graze’t about the new type of tv, but said that the company is not in the current way, in order to continue selling tv’s. According to him, makes Sony lose on every sold tv-set. The tv division has been writing for eight years red figures and is heading for a ninth.
According to Stringer, a large share of the r&d budget to the development of the new televisietype. Allows the Google TV platform is part of the new tv-set. Sony has last year in the United States all careful a tv-series on the basis of Google TV is released, but Google is again to the drawing board gone because of the negative feedback in the online environment. Google TV can ensure that more developers apps develop that are run on tv’s from Sony.
The future for Sony will, according to Stringer, in any case, be centered on the ‘four screens’strategy. This means that smartphones, tablets, pcs and tvs via online services can be of content. According to the ceo is the company five years ago started the development of a platform to do this so counterbalance commandments could be to Apple. “This platform is now ready,” said Stringer.
In the biography of the death of Steve Jobs, the Apple ceo was working on an Apple television and that he finally a solution had been found for a simple interface.