The expectation is that in 2012, the sales of tvs worldwide by 10 percent will increase to 226 million units. Especially in China the demand for flat screen tvs grow. Nevertheless, the big players cautious with predictions for next year.
According to Digitimes this year, over 200 million tv’s were sold, about 50 million less than estimates of tv manufacturers earlier this year. In 2012 there is again increase in the global sales of flat screen tvs and it is expected that this leads to 226 million tv’s. A large part of the growth will be for the account of China, currently amounts to the largest market of tv’s. Especially national brands such as Hisense, TCL, Gensys, Haier and Changhong will from the afzetgroei benefit.
Japanese tv manufacturers have the burden of exchange losses and a weaker economy in developed countries. As expected, Sony for 2012 there is no growth in the sales of tvs, while Sharp in the 2012 production forecast down has been adjusted to about 12 million lcd tvs. Nevertheless, should tv manufacturers are positive about the coming year.
The tv manufacturers differentiate their models on the basis of sales market. So think manufacturers of cheap lcd tv’s with led backlight customers in emerging markets to operate, while they are in the developed areas, more and more focus on 3d functionality and online services.
According to a report from DisplaySearch has 27 percent of the in 2011 sold tv’s access to the internet and online services. In 2015, this will be 54 percent to about 155 million tv’s. According to DisplaySearch, the market is mainly interested in tvs with wireless internet access. In Europe, it is Sony wheel washing for tv’s with built-in wi-fi.