Twitter gets the exclusive right on the word ‘tweet’. This allowed other companies the term not just to apply them in their products and advertorials. The brand name was until recently owned by an American advertising network.
The trademark is still in the hands of Twittad. The company offers advertising through Twitter and used the slogan “Let your ad meet tweets’. According to the microblogging service makes that credo, however, infringement on the tweet, a message of 140 characters.
Although the microblogging service every day to more than 200 million tweets publish, got Twitter does not have the exclusive right to the term. Twittad early in 2008 is already a trademark for ‘tweet’. That came across Twitter at the breast; the company withdrew Twittad access to the microblogging service, and recently also filed a lawsuit. That seemed like a strange step, since Twitters co-founder Biz Stone had to know that he has nothing against had others to ‘tweet’ would use.
The conflict is now behind us, says Twittad ceo James Eliason at The Wall Street Journal. Twitter allowed the term to take over, but if the complaint against Twittad will expire. Probably there is a settlement, but that is not confirmed. A similar case was also played during the introduction of Apples iPhone; Cisco had the exclusive rights to the product name. The companies settled eventually for an unknown amount.