Discounts, records, and issues to Amazon’s “Prime Day”

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Discounts, records, and issues to Amazon’s “Prime Day”

Who was yesterday, Wednesday, in the net on the go, barely got past the advertising of the mail order company Amazon. Discount offers, wherever the eye looked. What has brought the “Prime Day”?

Of a massive advertising campaign the American Online retailer Amazon had accompanied for the second Time, its great promotion called “Amazon Prime Day” for the 12. July. May go shopping then, not all, but only so-called “Prime”customers. The figures in Germany receive an annual fee of 49 Euro, for the purchased products delivered free of charge and have access to other exclusive content such as Prime TV and Prime Music.

Ambitious Goal

This year have doubled, according to Amazon, the number of participating dealers at the “Prime Day” in the world. With twice as many Deals as in the previous year and with an ambitious goal: The dealer wanted to sell on the Amazon platform for the first time, more than a Million products in one day.

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Consumer advocates wanted to dampen Amazon’s euphoria a little. They criticized the discounts as part of “inflated”. Amazon comparisons of his alleged “hammer prices” often with the non-binding price recommendations (RRP) of the manufacturer, said the consumer Association of North Rhine-Westphalia. In comparison to the usual prices of the announced discounts of around 50 percent, decreased quickly to below 20 percent. Ominous it would be if the company refers to a fictional “Instead of”prices, which Amazon itself does not call.

Ask the DW to the German branch of Amazon, whether the criticism of consumer advocates was entitled remained to be of the press-service of the company go unanswered.

At the end of a success

The consumer organisations also criticised that the “Prime Day” serving to a sell-off of shop keepers. Because “time and again” to be found in the case of technical devices, the note: “For this article, a newer model is available.” Therefore, the consumer advocates advised the interested parties to verify each of the “Prime Day”-offer with the help of a price search engine. On the pages of the IT-portal Chip.de for example, you could compare via the Live-Ticker of the products directly and got the corresponding buying advice.

However, despite the warnings of consumer advocates, this year’s “Prime Day” was apparently a resounding success for Amazon. He was “the strongest sales day of all time Amazon.de”, the company said the DW on request. It had been in Germany more than seven million products sold. The previous record of product sales was cracked in a day locker. The most successful day of sale, with 5.4 million products according to Amazon-information of 14. December 2015.

On the biggest German site in Bad Hersfeld has been a strike

Strike at the location in Bad Hersfeld

The Top Seller on the Prime Day of 2016 Amazon.de the Fire TV Stick, a product to Transfer TV series, movies, music, or Games on the home television. Also, the reader asked Kindle Paperwhite. Were sold also 255.000 toys, more than 275,000 Pairs of shoes, as well as by 39,000 packs of candy. “We are pleased that our Prime Day offer is arrived at customers as well and would like to thank all that have made him such a success,” says Ralf Kleber, Country Manager for Amazon.

Not all of this is likely to be thanks to well-arrived: there was, apparently, in the US, problems with congested servers. On the other hand, the trade Union Verdi had called on the employees of the largest German Amazon-site in Bad Hersfeld for a strike. However, the company was prepared according to the DPA news Agency already on such an action and in terms of personnel covered. The renewed strike would have had no impact for the customer. For over two years, Verdi’s struggles with Amazon with the introduction of a collective agreement at the level of the item and the shipping trade in Germany. But Amazon stresses again and again, to pay comparatively high wages. The group employs more than 10,000 people.