Music
Extremely modern: Beethoven as a brand
Beethoven signed his compositions at times with “BTHVN”. He did not know how modern such a shortcut in the times of Twitter & co. would be. Now the official Logo for the Beethoven anniversary year 2020.
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Beethoven as a brand: The new Logo
Among the famous composer Ludwig van Beethoven is undoubtedly the Superstar. His music is more often played than any other classical composer – with the 9. Symphony at the top of the classic Hits. For the anniversary year 2020, it is expected that you will hear his name and music even more frequently than before. The plans for the celebrations are already in full swing – especially in Bonn, where Beethoven 1770 saw the light of the world.
“Beethoven is very much alive, his music connects a lot of people, because it is played all over the world and loved,” said state Minister for Culture Monika Grütters on Tuesday (12.07.2016) in Berlin at the presentation of the new logo and the redesigned website for the Beethoven anniversary year. The presentation took place in the Berlin representation of the state of North Rhine-Westphalia. NRW is organising this large-scale cultural project for the 250. Birthday of Beethoven, together with the Federal government and the city of Bonn.
State Minister For Culture Monika Grütters
Beethoven as a Germany-wide cultural event
“The Beethoven of the year 2020 will surely bring outstanding music events, crossing all cultural boundaries,” added Monika Grütters. “Beethoven’s music is the epitome of humanity. The last movement of Beethoven’s 9. Symphony has become the European anthem. The manuscript for ‘the Ninth’ belong to the world document heritage of Unesco.”
Malte Boecker, Director of the Bonn Beethoven house, NRW-Minister of culture, Christina Kampmann, and the Lord mayor of the city of Bonn, Ashok-Alexander Sridharan, presented in Berlin, together with the intendant of the Beethovenfest Nike Wagner, the detailed planning for the great Beethoven anniversary year. The anniversary should be planned in Bonn and the borders of North Rhine-Westphalia, as Germany-wide cultural event and take place.
Tourist destination: the Beethoven house in Bonn
Kick-off of the anniversary of the 16. December 2019, be the conclusion of the celebrations in the year 2020, can find at 17. In December, the securitised turn of the famous composer. The focus will be on the time at Bonn by the composer. In the Federal art hall in Bonn is a culture at the same time historical exhibition, “Beethoven: the world.Citizens.Music” is planned, which will take place from December 2019 to March 2020.
Modern Logo for a radical artist
“Beethoven is a real brand,” said Uwe Hecker, Co-Director of the renowned advertising Agency Jung von Matt developed the Logo for the anniversary year 2020. “We found it important to give it a modern Image,” he added. The Logo gives the world the famous name of the composer by the absence of the vowels of a post-modern twist: BTHVN 2020. In this case, the Logo goes back to Ludwig van Beethoven (1770 – 1827). The composer signed occasionally in his compositions.
“With Beethoven, it was to labor Economics, he just didn’t want to always write his whole name,” said Malte Boecker.
1819, created a painting by Karl Joseph Stieler shows Beethoven as he works on his ‘Missa solemnis’
The Logo is a registered trademark and it has already been tested around the world: From China to Poland everyone was able to decipher it immediately the name of the composer – without the vowels. Are stored the uppercase letters with a painting by Karl Joseph Stieler, one of the most famous Portraits of the great composer.
The Deutsche Welle is a media partner for the anniversary year in 2020, and presented in Berlin a recent Video (see above) for the development of the official logo. On the Internet portal BTHVN2020 interested can inform themselves about the ongoing status of planning for 2020. It is also intended as a platform that can bring any ideas.