Automotive industry
Volkswagen’s new “strategy 2025”
The Diesel-scandal-group into the digital age. VW-in-chief Mueller announced his “Together – strategy 2025”: new structure, new mobility offers, a new drive technologies and almost everything electrical.
“If we do the right things, and if we do them correctly, then our company has great opportunities for the future.” The Overture for the change in strategy, as VW CEO Matthias Müller sound a few days ago in front of managers in Berlin to discuss the new goals for his embattled firm voice. At group headquarters in Wolfsburg, Germany, on Thursday, the elaboration of the major theme of “strategy 2025”: “Our new corporate strategy paves the way for change is one of the best car manufacturer in the world to one of the world’s leading provider of sustainable mobility,” Müller summed up his new goals.” This is the Vision that guides us.”
VW boss Matthias Müller
Wanted Volkswagen to build so far, especially with more and more cars (and getting better) and in any case, the world market leader, as it is now called: “The environment in which we transport people and goods from point A to point B, has changed significantly.” The new and young customers do not want to own a car, you want to use it. And the car should not be equipped with conventional engines powered (maybe even with the wicked diesel drive), but the best alone electric. And maybe the passenger wants to go himself, but from his vehicle autonomously to the target.
Business Area Mobility
How it should look at Volkswagen, told Müller to the press, so:
Mobility services: A significant proportion of the group’s business in ten years, new services have, in the recent purchase of the “Gett”, an Israeli competitor of the US car service provider Uber, play a big role. The new business mobility solutions, announced Müller, aims to achieve by 2025 a turnover in the billions.
Electric mobility: The output target, by 2025, one Million electrical cars on the road, is more ambitious:Now there are two to three million. 30 new E-models wants to bring VW up to 2025. In about ten years, could be operated on the world market, every fourth new car battery, said Müller. With high pressure, the construction of a dedicated battery would be considered factory.
Digitization: Autonomous Driving and similar digital technologies take in the future a priority as in the past, the classic car as such.
600,000 people in the world build cars for the VW group
To achieve the goals, in order to reconstruct the chief of the group as a whole. The VW had been Central in the Details Say, the many brands and regions are much more independent. Twelve brands of the group – except for Volkswagen and Audi, among others, Skoda or Seat, and Porsche, and he is internationally active. 600,000 people working in all over the world for Volkswagen. In the future, a VW in a world that can look like region in a different way than elsewhere. Limitless freedom is not to be: an accurate delineation of the brands with each other will also continue to look to the Central.
Similarly, on the cost discipline. “For the necessary future investments in the Transformation of the core business, we estimate that, by 2025, a two-digit billion amount,” said the chief Executive officer of Müller, now in Wolfsburg to the scheduled services around the mobility.
New and old world
“The way in the new car world is very cost a lot of money. Financed with the revenue from the old world” – in Berlin recently, Miller’s Statement sounded almost like a threat. That is because Volkswagen has to bear the consequences of it diesel scandal a difficult time financially. For court costs, fines, repairs or repurchase of the rigged cars in the world, eleven million – has had to back of the group so far, more than 16 billion euros.
However, VW also has a well-filled Treasury – currently 26 billion Euro are there, according to the company. And yet, estimates on the cost of the scandal to move in total in a span of 20 to 30 billion euros. In the first quarter of the year, the group slipped a profit but by a fifth. Chief financial officer Frank Witter said because recently to analysts in London, alone, the VW brand was saved by efficiency gains, an amount of five billion euros.
Geneva motor show 2016: electric car from VW
Want to save on Volkswagen by a tightening of his offer: “The total number of our 340 model variants, we will reduce,” said the group’s CEO on Thursday at the launch of the new corporate strategy.
No matter what are the policy and objectives it is foreseeable that shed. The closure of plants is not planned, apparently. “The bottom line,” said the German “Handelsblatt” recently, a leader, “will there be in the future, but less Jobs”.
ar/zdh (dpa, rtr, Handelsblatt)