Information technology

Apple is under new pressure

At Apple’s developer conference, WWDC, it’s been going on for years, traditionally, new versions of the Software for the iPhone, iPad and Mac. But this time, it is not so easy to impress the users and programmers.

If Apple gets the developer conference WWDC, which does not ask for a long time. The Tickets are sold out in minutes. Today, Monday, the programmers, and Apple partners are to stand in long queues in front of the Bill Graham Civic Auditorium in San Francisco with a Keynote from Apple CEO Tim Cook to listen to. But Cook and his Team this year is under more pressure than at present or else something Big.

Google and Facebook have placed in their Events in the past few months the bar higher. The search engine company presented a Vision of how artificial intelligence is to the whole daily life to penetrate through, for example, through speakers, with whom you can talk. And the world’s largest Online social network opened its short message service Messenger for chat bots to communicate on behalf of the company with consumers.

Even if it was the two Apple rivals again and again, New will be “later in the course of the year” – Apple ‘ will it be difficult to inspire the audience with Updates to the operating systems of the iPhone and the Mac. What is needed is a great Vision for the Interplay of devices, Software, and artificial intelligence.

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Interfaces for voice recognition, Siri?

In addition to Google and Facebook and Amazon makes pressure: The Online retailer is celebrating in the USA Sales with his speaking networked speaker Echo. The hot Trend is to communicate with technology, more and more by language, whether it comes to know the weather forecast, to create a shopping list, or turn on the light.

Apple was on this field, a pioneer in the mass market – finally, the speech came at the end of the assistant to Siri in the autumn of 2011 in the iPhones. And while Amazon’s Echo can only speak and understand English, Converses Siri in 22 languages, including English, Hebrew, and Finnish. But Siri is held in place by restrictions on linking with other services and also understands it is not always what you tell her.

Now according to the media, a new, improved Siri reports, the focus of the WWDC, even as a response to Google, Facebook and Amazon. The Website “The Information” reported that access to Siri should be opened for all App developers – an important step to the use of language assistants to establish in everyday life and to improve it. In addition, Siri will move finally, in the Mac, reported in the usually well-informed Blog “9to5Mac”. Has been speculated about Apple’s Considerations, on the Basis of the TV Box, Apple TV, and a private competitive device to the connected speakers from Google and Facebook to make, but the WWDC is likely to come too early.

Apple Music should be renovated

In contrast, according to the Reports, the about a year ago launched Streaming-music service Apple Music is to be renovated and now solid. Apple is coming, according to the latest Figures from the spring to around 13 million paying subscription customers, and it was quickly clear number two in the business. The market leader Spotify has over 30 million subscribers still significantly more – and Apple could be expected given the number of 800 million users of its devices and services even faster growth, especially since it is Apple’s Music is also available for Android devices.

Now should be improved according to the Reports, the operation of the App, found some users to be complex and illogical. In addition, complaining about problems in the fusion of their music collections in Apple’s iTunes using the new Cloud Service.

Services as a source of money becoming more and more important for Apple. The group deserves a lion’s share of its money with Hardware, so with iPhone, iPad, Apple Watch, and Mac – and will continue to do so. But the Smartphone market cools, the iPhone sales are likely to decline this year, according to estimates from analysts, for the first time since the Start of 2007. The stock market wants to see progress in line with the Service business.

CEO Tim Cook needs to rethink: money is no longer as in the past with Hardware earn

Apple opens the doors of his prison?

The payment service Apple Pay will be released according to the technology blog “Recode” for businesses in the Web and, most recently, including speculation about an early Start in Switzerland. The “9to5Mac”Reporter Mark Gurman, who reported in the past few years, early on, many Apple innovations, also heard that the group working on payments between users in the SMS-replacement iMessage. The page “MacDailyNews”, the date can not have such a hit rate, wrote that Apple would make iMessage is also available on Android devices. So far, the service only runs on Apple devices. However, this has to do something so that the group can provide no gaps for data security with encryption.

A big announcement Apple made already before the start of the WWDC. In the App Store, enhanced subscription payment models for the applications (“Services”) and media content (the”Content to be approved”). The group will be retained after the first year, only 15 per cent instead of the customary share of 30 percent of the subscription price. In the announcement, Apple marketing chief Phil Schiller on “The Verge”, however, remained unclear which Apps can be switched to a subscription model – and which are not.

As always, the Details of which will be The step Apple could revolutionize the business model for Apps and media content. The competition did not want to leave the Apple on the stage alone, and responded quickly to the initiative: Google Also wants to go to “Recode”information in its platform to 15 percent down – even without the one year waiting period. Apple CEO Tim Cook can take solace that Google copied again at the Apple.