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40 years of Apple: more than a Computer

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40 years of Apple: more than a Computer

On 1. April 1976, an idea was born. 40 years later, Apple celebrates its birthday. Apple-Nerd Silke Wünsch congratulated and we are immersed in the cultural history of the Apple.

Apple, this is more than a Computer. Apple is history, Design, Lifestyle. History has written the company 40 years ago, as the three Nerds have screwed in a Garage, the prototype of a home computer. From this prototype one of the most successful Personal Computer became in the 70s. Design is what Apple’s other manufacturer has, to date, advance. To pack a challenge to the developer, high-performance technology in a pretty case. Lifestyle is what Apple brings, with its colorful little Gadgets under the (Young)people.

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Apple in art

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Video: Apple in art

With 40, you might say, Apple has done everything it can reach – it is one of the richest companies in the world, has created an Empire of his own and continues to set the standards in computer technology.

With iPod and iPhone in the Champions League

Without iPod and iPhone, Apple would not be what it is today. Thus, the then Apple CEO Steve Jobs has brought the company after a long losing streak to the front again. He has made Apple products only available to buy, but at the same time managed to finalize a “Must-have” style. The Apple computers and laptops were very expensive, in contrast to the Windows computers. Something have done just technology Freaks. Or people that took advantage of the strong and stable Apple computer professional: musicians, architects, photographers. The Rest of the world looked with big eyes on the fancy gadgets, shrugged his shoulders and bought a Windows PC from Dell or laptops at Aldi.

Steve Wozniak (r) and Steve Jobs in 1976

But then this little flat came the box around the corner, was heavily promoted with commercials, in which silhouettes of young people dancing to the electrifying music and White earbuds, and white cables wore. On the incidence and tasteless MP3 Player market was a design revolution. Apple made it very clear: If you have this thing, then you’re hip. THIS is State of the art. Thus, Apple has tapped into a new Generation, and it was irresistible. The iPhone did a few years later, the Rest: So the Era of Smartphones was the beginning of the final. Apple afterwards, all the other stumbled.

With 40 at its Zenith?

The first Generation of the iPod was great, in the meantime, there’s also tiny iPods

Apple managed it for years after Steve Jobs’ death, to receive the interest of the public is maintained. Every new iPhone and iPad has been celebrated, to be pushed to the presentations, and sales launches, global Events, high, press, applause and all of the trimmings. On the Apple Keynotes, the latest darling how valuable art were staged objects, even the press fell in awesome Oh! and Ah!-Statements. Apple has managed to keep its products in pretty much all of the major US-American TV – and cinema productions to accommodate, so half of the time lights up in the successful Netflix series “House of Cards” almost anywhere an Apple Logo, the characters sit at iMacs, MacBook on your lap, play on iPad and make phone calls with iPhones.

On the Apple Keynote at the 21.3.16 there have been a few developments, but nothing around really New

And yet the feeling won’t let go of me, that at the time a little of the air is out. If there is not some new wonder device from Apple is being hyped as last year-Watch (whose sales only are ok) – then the Keynotes are still pretty. But great new things are just not in sight. That Apple is at exactly the 40. The birthday of a rather modest new product range on the market raises, suggests that these enormously creative innovation power has declined the last years.

It is also possible that Apple has very looks-conscious, as the market was stirred up in the past few years, and with little appetizers for his part, has contributed to this. The competition is also not stupid. At the time, there are also other companies such as Samsung or LG many beautiful things on the electronic-Gadget sector the shake up, there needs to be a proper Smash. Maybe Apple has something already in the drawer. And waiting just to get on the right Moment. Perhaps for the 41. Birthday.

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