Internet
Twitter: Vague Numbers for a birthday
Ten years ago, the short message service Twitter launched, but money, the group still earned. Now Twitter released the first Figures for use in Germany remains but the usual vague.
As Twitter-founder Jack Dorsey on March 21. March 2006 the first Tweet sent out, was by no means foreseeable that the flow of short messages should swell to around 500 million per day. “Just setting up my twttr”, wrote the co-founder of Twitter at the time, “I set up my Twitter.”
Ten years later, the online service is an influential communication to become a platform. But with all the Hype, the company is struggling with problems. The once rapid growth of users over numbers, the share price falls and falls and in the balance sheet for quarter for quarter in the red.
Jack Dorsey’s Tweet on 21. March 2006
12.000.000 German users
Probably out of fear of shareholders to spook, Twitter to the Figures of the use in the past tend to be covered. To his tenth birthday, the company is called now the first to Pay for the use of the short message service in Germany.
Therefore, around twelve million people per month on the Twitter platform. To do this, logged on to Twitter members and users who view Tweets without being logged in. As the Numbers exactly, did not want to dissolve the company. Also a Comparison to the past years in Germany, Twitter is not called.
Worldwide, the company claims to have 320 million active members. A further 500 million view, therefore, the Tweets, without having to own a profile.
Unclear Business Model
Twitter earns his money with advertising in the Form of so-called “promoted” Tweets. The company will pay for you to be visible to users. In Germany, the marketing very well, so Twitter-Germany-operating-in-chief, Thomas de Buhr. He’ll also have no Worry that the user would be flooded with such Ads: “in the past We have made little-to-no advertising and are even now below the potential of what is possible. We will not turn so a lot of advertising that interferes with the users.”
Football-world Cup 2014: Lukas Podolski and Bastian Schweinsteiger take a Selfie – Twitter
For the European football championship in the summer, Twitter is planning in Germany, a cooperation with a specialist for outdoor advertising. This tweet will be on the screens of the company displayed. When and if the Format of the “Moment” is coming to Germany, de Buhr. In the case of “Moments” can be bundled interesting Tweets by topic. The head of Germany was in this respect, in spite of birthday reserved. The company is still working on a Version of Torque that could be made to work in Germany.
#Tweet:711630192112865280#
Twitter founder Jack Dorsey is in the evening about the streaming service Periscope to a discussion
the ten-year anniversary of the company participate. Maybe he can explain how Twitter envisions the future.
nm/bea (dpa, rtr)