Balance sheet
Star Wars brings Disney record
“The awakening of the Power” at the box office already several records broken. Now the movie plays the entertainment group Disney the highest quarterly profit in its history.
The latest installment of the “Star Wars”Saga has the Walt Disney company a a record-breaking quarter brings. The profit was in the Weihnachtsquartal by 32 percent, to nearly 2.9 billion dollars has increased, said the US company on Tuesday evening, after market close. On the list of most successful movies in the recent adventures of Han Solo and Luke Skywalker after the former Disney figures already in third place behind “Avatar” and “Titanic”.
Watch Video
04:35
Share
The Power is already awakened
(14.12.2015)
Send
google+
Tumblr
VZ
Mr. Wong
del.icio.us
Webnews
Furl
Newsvine
Digg
Permalink : http://dw.com/p/1HNLP
The Power is already awakened
(14.12.2015)
In the past week came a study of the London Analysehauses Brand Finance concluded that Disney thanks to the Sternenkrieger strongest brand in the world has ascended. The analysis taxierte alone the brand value of “Star Wars” on ten billion dollars. So would the four billion dollars, which the group of the Creator of the Fantasy series, George Lucas in 2012 for his Empire paid, very well worth it.
Film and everything around it
The seventh Episode of “Star Wars”Saga broke already of record, before Disney, with its quarterly profit nachzog: The first billion had already been twelve days after the theatrical release recorded – not so fast like no other Film before. And for Disney to come to the money from the box office is still hefty revenue through merchandise. With “Star Wars”products, the company has since the movie start in December, already hundreds of millions of dollars.
The editorial recommends
“Star Wars: Episode VIII in December 2017
“Star Wars: Episode VII – The awakening Power” breaks one record after the other. The Fans can watch the sequel hardly wait – but wait you will need: “Episode VIII” has been delayed by six months. (21.01.2016)
“Star Wars 7” breaks Milliardenmarke in record time
Within twelve days, washed down the “Star Wars” worldwide, more than a billion dollars at the box office. A new record. Never before achieved in a Film this brand faster. (27.12.2015)
The sale of toys and other accessories for Disney, has long been a highly lucrative business. So, for example, are article to the Film “Frozen” (“Die Eiskönigin”) for years a perennial favorite for the media company. “Disney markets itself as ‘the happiest place in the world’ – this proves to be not only for customers but also for investors, as applicable, do the experts of Brand Finance.
Childs Disney
But quite as rosy is not the Situation. Although the “Star Wars”film, despite the massive Marketingaufwands a bonanza. But not everything at the Mickey mouse group runs perfectly. Because Disney is far more than “Star Wars”. The group includes in addition to the Filmsparte, except Lucasfilm, and the famous Disney Studios, Pixar, and Marvel covers, holiday Resorts, theme parks and even cruise ships. The most important source of funds of the group is its wide Mediensparte with ABC as the flagship, the various Disney channels and the sports channel ESPN. Exactly at the kriselte it last. In the last quarter dropped the operating profit of the Fernsehsparte six percent to 1.4 billion dollars. ESPN struck the end of the year is still quite good, but in the last two years, seven million subscribers lost. The broker makes the Box-Office success of “Star Wars”, so cold. It outweighs the fear of further declining subscriptions with ESPN and generally in the important Kabelgeschäft, the increasingly to the Internet to breed.
zdh/stu (dpa, rtr)