The Advertising Code Commission has determined that two complaints from Samsung about 3d tv technology in conflict with the Dutch Advertising Code. Samsung should of the reclamewaakhond not more on this way of advertising.
Competitor LG was the case on 1 July at the Advertising Code Commission to the court, it appears from the documents which Tweakers.net . LG objected to two advertisements from Samsung about 3d tv technology. The first reclameuiting is on the website of Samsung, while the second is printed in a flyer from the company. On the website is the offending phrase: “There is only one way to 3D to experience if you are not in the cinema. And that’s with the Samsung 3D tv’, while in the flyer it states that ‘the active shutter technology for the comfort of the largest angle of view’ and that technology is the only fully 3D-Full HD can be shown.
The Advertising Code Committee found that the first reclameuiting misleading because in most of the cinemas passive 3d technology used. LG makes to be announced in 2011 3d lcd tvs to use passive 3d technology on the basis of the own Film Patterned Retarder-film layer. The authority rejected the defence of Samsung that the statement is only a personal vision of Samsung is reflected about the 3d experience of his tv programs, and that consumers the advertisement will interpret as ‘usual exaggeration’.
Also the sentence in the brochure, according to the Advertising Code Commission, not by the bracket. As missing according to the reclamewaakhond the distinction between the vertical and horizontal viewing angle. Off testing more Tweakers.net it is clear that passive 3d technology with vertical viewing angles greater than 15 degrees, the crosstalk increases substantially. The horizontal viewing angle is, in many cases, however, better, especially in regard to colour through the use of ips as a panel type.
The advertising authority concludes that there is still no clear definition for the term ” 3D Full HD has been agreed by the authoritative European Broadcasting Union organization. This, according to the Advertising Code Commission to both save on 1920 by 1080 pixels per eye as to the perception of this 3d resolution to both eyes. By this term in its advertising brochure is not to specify the copy in the brochure is misleading and also unauthorised comparative, according to the Advertising Code Commission.
The Advertising Code Commission ruled that Samsung in the future in that way, advertising may create, but imposes no fine. Samsung has since appealed the decision. It is not yet known when the reclamewaakhond final judgment will do.