Sony is planning to introduce in August a new series of e-readers. The company would be current readers at various points have improved and think there is a market for e-readers continues to exist due to the high prices of tablets.
With the new e-reader models hopes to be Sony, according to Bloomberg better be able to compete with the Kindle from Amazon and the Nook from Barnes & Noble. The new e-readers would of improved hardware and software are provided. The last time Sony new e-readers came out was on september 1, 2010 and at that time was the main innovation, the use of the new Pearl e-paper from E Ink. This company has also been the Triton color e-paper developed, but it or that Sony will be used, is unclear: it is not known whether this e-paper is already in production.
Although Sony is planning to in the fall are the first tablets to bring, does the e-readersegment for Sony of interest because of the lower prices, and thus the potentially larger market. “We think there is a market for dedicated e-readers will exist for as long as tablets around the 500 dollar continued to cost,” said Phil Lubell, head of the e-readerdivisie of Sony. According to a recent study from the Pew Research Center owns twelve percent of surveyed Americans have an e-reader, a doubling compared to a year earlier.