The market for mobile payments is growing not as hard as expected. While large companies, people still have to convince of the usefulness of paying via nfc, the use in developing countries because there are no phones with nfc.
Therefore, people in developing countries pay with sms and ussd, a technique to deal with a provider that works via wap. Other methods of mobile pay will be in developing countries, for the time being not to break through, think analistenbureau Gartner. In the developing world, simple cell phones are the most popular, and yet it is not nfc equipped.
In developed countries such as the Netherlands and the United States, there are some other factors, the success of paying via nfc on the road. So underestimate companies, according to Gartner, the complexity of the underlying systems. Also, people are not accustomed to paying via their telephone and address they would prefer a wallet.
Nfc has in the telecoms market, the status of eternal promise. The technique has been around since the beginning of this century, and five years ago in the Netherlands the first tests with people in stores with their phone to be able to pay. Nevertheless, there are still few phones with nfc; the Nexus S from Google is the most famous.