Publisher Electronic Arts has released developer PopCap Games, acquired. PopCap is responsible for Bejeweled and Plants vs. Zombies. The consideration is 650 million dollars, but can still be injured by bonuses.
With the takeover, Electronic Arts, owner of PopCap Games. EA pays in the first instance, 650 million dollars and 100 million dollars in shares. In addition, the agreement includes an arrangement whereby the owners of PopCap to december 2013 bonuses can be earned on the basis of the revenue that the company brings for EA. With those bonuses can the final amount up to 1.3 billion dollars, writes TechCrunch.
PopCap earned his money in the past few years, mainly with digital releases, such as Bejeweled, Plants vs. Zombies, Peggle, and Zuma. The digital releases were in the previous calendar year accounted for 80 per cent of the total turnover of PopCap. The presence in the mobile and social gamesmarkt was probably the most important reason for EA to purchase the business; EA is performing in those markets are less good than in the traditional gamesmarkt. With PopCap in the portfolio would EA in the mobile – and social-gamesmarkt able to compete with companies like Zynga and Rovio.
“The addition of the talented people from PopCap and their powerful intellectual property will be the growth to digital sales of a billion dollars to accelerate,” said EA-ceo John Riccitiello in a statement. According to the EA ceo will uitgeefnetwerk of Electronic Arts, PopCap help to rapidly expand to other mobile devices, more countries and more channels.