Next week will be for the eleven million players of the salvation to come: on 13 november will see the long-awaited add-on World of Warcraft: Wrath of the Lich King the light.
Specially for the release of the second expansion, Blizzard ensured that in the night of 12 on november 13, worldwide shops will open. In New York, London and Paris but also in the Netherlands to open several stores at midnight their doors.
In this country, Rotterdam is the place to be for the WoW fans, as the local branch of the Media mass has purchased. That is not without reason: none other than Blizzards senior producer Alex Mayberry is the festivities will personally decorate your. The man signs games, posters, and other Blizzard memorabilia, and gamers are encouraged to dress up as WoW characters to the store.
It Was such a happening around a new cd of Michael Jackson or Madonna happened, SBS, RTL Boulevard and the Dutch NOS Journaal massively called out. Games seem to be the traditional media, however, still in the stone age life. We have it here for a note about a game that by eleven million people is played, but the only time that the press seriously on the WoW dive, when a message can be written about an addict who, after 48 hours of gaming to dehydration has succumbed. There are millions of people have a lot of fun to a game experience, seems to them less interesting. Nice news, scores not as good as bad news.
For Blizzard, there is meanwhile especially honor in the game. The Burning Crusade, the first expansion, was the snelstverkopende pc game of all time. The chance that The Lich King that surpasses is present, but it will be about stretching.
As Marco Borsato in a week’s time 50.000 cd’s sells, that’s great news. I think that The Lich King easily between 100,000 and 200,000 copies will be sold, if not more. But is that on the front page of major newspapers? No, I don’t think so. That is not only unfortunate, it is also a denial of an ever-growing form of – literally – pop culture, that on some points the film and music industry over the aim. The colored notification about WoW starts darn almost (anti)propaganda to look like.