The Icann has decided that brand names used for the extensions of domain names. Companies will, for example, a domain name ending on .ing or .coke can register, while names of cities are possible.
The new rules on 12 January, the global organisation that the domeinnamensysteem manages during a meeting in Singapore decided. In addition to brands may also cities a private domeinextensie. So have investors already shown interest in .vegas, a reference to the American gambling city.
Cheap are the domain names; an application will cost 130,000 euros, while annual 17,000 euros must be paid. In addition, large companies first in line at the registration of new extensions. This is to avoid other parties ‘ brand names for their nose pilfer. It is also a requirement that the applicant can demonstrate that they have a legitimate reason to have the domeinextensie.
The new possibilities for the capture of fresh extensions to domain names is the biggest change since the introduction of .com domain names 26 years ago. Currently, there are approximately 250 extensions. The Icann suggests that the extensive possibilities for extensions will offer new possibilities for the marketing of large companies. Critics are afraid that users will get confused if there are a large number of new extensions added.