Bamboo toothbrush, instead of Beauty-Wahn: In the social media so-called Sinnfluencer are gaining more and more influence. Promoting sustainability instead of blind consumption. Is that possible?
More sustainability in their own work: Sinnfluencerin Jana Kaspar
Snapshot: you stand on the beach and smiles vaguely into the distance. The pink Bikini stretched over the flawless tanned skin. On the wrist a gold watch dangles. Anyone who browsed through Instagram, you’ll end up in a perfectly orchestrated world. The Stars of this world are so-called Influencers. Millions of people view your photos and Videos.
Behind the seemingly spontaneous snapshots, a mountain of work often. Makeup, clothes plucked, Pose, consider, and at the end of the small dents on the thigh retouch. The gold watch is not random in the image. Companies pay a lot in order for Influencers to take photos with their products. This paid collaborations often works very well. Because many Fans want to do it their idols and to buy the products shown.
However, in recent years, so-called Sinnfluencer appear on Youtube and Instagram, more and more. Often there are young women who want to use their range makes sense. You keep every product in the camera, but focus on sustainability and environmental protection.
One that has evolved from the Influencer to the Sinnfluencer, is Jana Kaspar. The Internet is Jana clear on-the-go. Three years ago Jana turned clear for Youtube Videos, in which it holds a bunch of newly bought clothes from H&M and Primark in the camera. However, according to their contents vary. Jana talks about a vegan diet, wear make-up and sold clothing that she wears on a regular basis. She writes on Instagram: “Shopping is not a Hobby. In my opinion, is being operated here and also on Youtube Shopping as a Competition.”
Whence comes the change?
Piece by piece, Jana adopted from the glamorous lifestyle, the Influencers often flaunt. To have “much, much busy I am always so, what will I miss because everything, instead of realizing what Abundance I live and to be grateful for,” writes Jana on Instagram. The Austrian has 468.000 subscribers on Youtube. On Instagram 165,000 people, which published pictures and short Videos Jana every day. The 24-Year-old shows the Fans your plastic-free shopping from the weekly market, and what products you used in the bathroom. In Jana not today needs much more than a bamboo toothbrush, toothpaste, and hair soap. “Funnily enough, I use since months, only the bare minimum and feel so beautiful and healthy like never before.”
A similar change like Jana have also made other Influencers in the last few years. The blogger and Instagrammerin Jule Amelie describes it this way: “I have a responsibility to use my range is useful. In times in which the tone, the seas must again suffer from rough, getting dirty, and animals more and more, it is so important to set an example and to be kind of loud.” This Sinnfluencer do not claim to always do everything right. “I don’t do a lot wrong and everything is perfect, but that’s no reason to do nothing at all and just shopping yields or beauty products.”
How big is the Sinnfluencer movement is?
It’s hard to say. Because the term Sinnfluencer is not rigidly defined. Each may be so called, or so-called. Similar to Jana, it is also clear in the case of many other Youtube and Instagram-sizes in the German-speaking scene, a change of thinking visible. Examples of this are the channels of Mirella Precek alias Mirellativegal (548.000 subscribers), Jacko Wusch (190.000 subscribers) or the Instagram Account of Madeleine Alizadeh alias Daria Daria (of 256,000 subscribers) are.
Less is more: a number of Sinnfluencer go vegan or to protect vegetarian to the environment and animals.
However, there are also those Influencers who have committed to from the very beginning, sustainability and environmental issues. The blogger Shia Su, for example, is an expert in the field of waste prevention. They explained in the Internet, such as Laundry detergent chestnut making and why palm oil harms the environment. Pia Schulze (Pia feed) takes your 53.0000 Instagram Fans on a regular basis with the actions of the environmental movement, Extinction, Rebellion. Instead of make-up tips for your sit-ins and Protest posters to see.
“There’s already been people and groups in a very authentic way via Social Media for sustainability,” says Martin Fehrensen of the DW. He observed on his Social Media watch blog, the scene. “That is currently so much more Influencer with the topic of want to decorate, of course, is due to the Zeitgeist – you can see that critical or even smile at.” So in the end, be helped but anyone. “First of all, it is absolutely, positively, if as many people as possible can be obtained for about sustainability and environmental thinking.”
And how can you earn money with it?
Sinnfluencer often critical with your consumer. That is why advertising for cheap produced T-Shirts, or the hundredth conditioner falls away sometimes. Nevertheless, most of the Sinnfluencer still live of cooperation with companies. Only the most is to consider very carefully which companies and products they support with their reach. Jana clearly the vegan section of the supermarket chain Hofer and the Vienna animal protection Association is applying for example.
In addition to collaborations Sinnfluencer have other sources of income: Shia Su has written a book on the prevention of waste and gives lectures in Germany as a whole. Pia-energy food gives vegan cooking classes and sells sustainable calendar.
Questionable is it for Martin Fehrensen only if the Influencer my, sense and sustainability were purely commercially – for example, through a great Yoga weekend in Thailand or, especially, fair produced clothes. “You want to say, of course, that it must not only go to other consumer, but also to consume about a total of less. Just so nothing can earn.”