Once again in the shadow of the men’s League, the women can start in your 30. Season. The League needs to be set up after the world Cup disappointment of the national team of new.
World Cup Boom? Vision? Master plan? Wrong! While in other Nations women to thrive in football, and the millions flow, is the former flagship League in Germany to commemorate the anniversary superficially treated.
Seven weeks after the disappointing quarter-final K. o. in France, the Bundesliga starts on Friday in their 30. Season – with a new TV Deal and the name of the sponsor, but with the old problems in terms of attention and professionalism.
More professionalization seems to be the only way that more and more of the top teams in the women slip internationally as well as nationally in the men’s first division club, as it is the 1. FFC Frankfurt 2020/21 at the Concord will make.
“Economically, two completely different sports seen types”
The women’s football in the near future on the big stage, holds André Bühler, Director of the German Institute for sport marketing, however, is unlikely. “Women and men share in the football, although the playing field, the rules and the Ball, but economically speaking it are two completely different sports,” said the Marketing Professor of the German press Agency.
An example of the lack of a spirit of optimism: The opening press conference without any Esprit at the beginning of the week in the Headquarters of the German football Association (DFB). Siegfried Dietrich, Manager of the 1. FFC Frankfurt, put there even the most clearly the Finger in the wound: “We want to come out of the sink out – with regard to the national teams and the Bundesliga. We need to have faces and personalities.”
However, this would need to be held with the professional conditions in Germany, and carefully marketed. More and more game wander abroad. This summer, the national game went to Sandra Däbritz (Paris Saint-Germain) and Leonie Maier (Arsenal WFC). Since 2013/2014, the spectator numbers in the Bundesliga decline, the last of which only 833 visitors came in the average.
National player Leonie Maier returned to the Bundesliga on the back
The TV presence is increased
After all, the Friday evening will be games in the future with Eurosport. In addition, the DFB is negotiating with the ARD so that in the Saturday sports show not only the matches of the men of League 1 to League 3 will be shown. It is planned that the football are a regular part of the show.
For the opening match on Friday between Frankfurt and Turbine Potsdam, there are nearly 6000 cards. Still not all the way.
For comparison: the opening game of the men between Bayern München and Hertha BSC on the experience of 75,000 spectators in the stadium. “Men’s soccer has developed in the German sports landscape to a mono-culture,” said Buhler. “Women’s football is from an economic perspective, only a by-product.”
All the efforts to offer this Sport to a bigger stage, not brought the desired success, in spite of the world Cup triumphs of Germany in 2003 and 2007, as well as the Olympiasiegs 2016. After the world Cup quarter-final in June in France, the League can take almost no momentum from the tournament.
The German women’s national team failed at the world Cup in the quarter-finals against Sweden.
“The world Cup was a shot across the bow”
“We are at the moment, maybe in a sink, we have to come out but certainly with the commitment that we show,” said Frankfurt General Manager Dietrich.
“The world Cup was a shot across the bow. The German team would be moved to the final, might have been euphoria,” said Ex-world champion Nia Künzer, in their “Kicker”column.
A looming change in the club structure, could give women’s football a boost. “The big clubs say, more often that not just men’s football but also women and girls belong to football and the club structure. The advantage is that in the case of men very different structures of clubs are available,” said Dietrich.
“The world Cup was a shot across the bow” – expert and Ex-national player Nia Künzer
Classic women’s football clubs would increasingly rare. Assuming that men-be Bundesliga obliged, also a women’s team, holds Ralf Kellermann as Sporting Director of VfL Wolfsburg, nothing.
All of the men’s clubs to women’s Team
“But perhaps a conversation with the person responsible at a certain level would be helpful to discuss the social and political aspects,” he told the “Frankfurter Rundschau”. “When you explain how marginal is the cost for such clubs, a there may be a rethink.”
Dietrich’s goal is: “The Bundesliga player in the future of your professional life.” The League forward, there will be a Committee of the DFB. The first Chairman is to be Dietrich. The makers from the Main, who works in the club and not to the planned merger with Eintracht Frankfurt, will, in the future, to see all the top clubs under the umbrella of the men’s League, and is hoping for a third place in the Champions League for the Bundesliga.
The enterprising official is convinced, “that in ten years all the men-also women’s football Bundesliga”.
al (with dpa and sid)