In the USA, a new Trend is born: a group of courses in the own four walls. The company behind it to collect thousands of dollars per member and are now worth billions. From New York Sabrina Kessler said.
Anne Goldstein was tired. Every second day she rushed around to get to your work punctually to your Fitness class to its schedule was, of course, never to her and went to her on our nerves. The insurance clerk from Pennsylvania dragged himself into the Studio, week in and week out, until last year, Thanksgiving came. She had heard of a bike that provides in the own four walls, with a Display on the Handlebars, and stream group courses. “Actually, my husband wanted to give me one for my birthday,” says the 50-Year-old, but it took her too long, and besides, she had just got a Bonus from your company.
Anne Goldstein went to the nearest dealer, put their Savings on the table and announced her fitness Studio on the same day. “Since the bike is in my living room, I get up almost every Morning at 5 o’clock.” She loves to play in front of to work sports.
Netflix for Fitness
The Peloton is called the company behind the Trend, for the Goldstein and hundreds of thousands of other Americans inspire currently. Sober looks at the Spinning-wheels are nothing more than ordinary trainers, but with a little digital technology, and more than a pinch of Coolness and a hip Lifestyle, from the Stand-wheel-object. A screen on the Handlebars, the athletes in thousands of Live or On – Demand dial-courses, to digital group courses, without leaving the house. The company’s goal is modest: the Peloton is to be the Netflix for Fitness.
Common sports is also analog
The Plan of the founder John Foley seems to be working. In the US Peloton has cult Status, more than a Million people climb regularly on the modern Ergometer. Around 400,000 of these bikes sold, Peloton, meanwhile, comes each a minimum of 2.245 dollars, the monthly subscription fee of $ 39, only in this way can be used to stream the Online courses at home. Around 700 million dollars has been taken by the company in the past fiscal year, previously it had collected almost a billion dollars of investors ‘ funds.
Also Uber is investing in the Peloton
Is not one of the donors, only the well-known capital firm TCV, which has previously invested in Facebook, Netflix and LinkedIn, but also the chief of the ride service provider Uber. More than four billion dollars, the company is already worth it. With the IPO, which was announced a good two weeks and later this year will take place, could double the rating, according to the news Agency Bloomberg even. Eight billion dollars might call the Peloton, presumably, soon.
Peloton IPO fits into a time of self-optimization, for many, Religion has become. Spinning – this is actually nothing New, but the digital Form seems to arrive at a society that wants to go non-binding and self-determined through your life and yet sometimes the shared experience of sport needs. “We know that many people want to make Sport,” says Kevin Cornils, who is the Managing Director of the international Expansion of the company, “but the stress of everyday living throws you are often obstacles in the way.” The current Zeitgeist with all its digital possibilities is ideal. “The people want to determine the control of your life back, and even when they do what Netflix is a great example of this.”
Not only the Zeitgeist supports the plans of the Peloton, but also the unstoppable growth of the market. More than 62 million people in the USA are a member of a gym, alone, last year, the American sports industry was $ 32 billion. Deals with a sense of community are particularly on the rise: “We see a strong demand for it because people want to feel a sense of belonging,” says Meredith Poppler from the sports Association International Health, Racquet and sports club Association (IHRSA). For exactly this feeling, the group feeling, but not to the own four walls to leave: “more and more people spend a considerable amount of money,” says Poppler.
The “narzissti the most sports of all times”
The Fitness-level – of 1,495 dollars, plus a monthly $ 39 subscription fee
Also, the company Mirror would like to earn in this market. For the past three years, the company sold, at first glance, conventional mirror, the transform device with a push of a button in a fitness, without in the apartment, particularly to be noticed. Once 1.495 dollars plus a monthly $ 39 subscription fee to pay the mainly female customers for the Tool, by the New York Times as the “narzissti the most sports of all times” is titled. On the interactive surface – a 40 inch HD screen with Stereo speakers – you can see not only the coach, the vorturnt the Exercises, but also a permanent self, filmed by a built-in camera. The own performance you can compare the time with other users who are also at home in front of the mirror and sweating. A Million Dollar the company earns, with this concept, per month, is now among Stars such as Alicia Keys, Ellen DeGeneres, and Gwyneth Paltrow is a Hit.
Because the most amazing home trainer will bring nothing but, if you are on the move, the company also, in the meantime, think of something. Both the Peloton as well as Mirror work with a growing number of Hotels in the United States, to be either directly in the rooms or in the hotel’s fitness featured the rooms. Anne Goldstein now goes so far that they are on Business Trips in Hotels, the dent, with the Peloton-bicycles. It is for you: “Normal gyms come for me never again into question.”