Amazon dominates the online trade and it is now up to the top of the economy. For the first time, the US group is regarded as the most valuable brand in the world. Apple and Google land behind it.
The US online retailer Amazon has landed for the first Time in first place in an annual ranking of the most valuable brands in the world. The market research company Kantar calculated for the group a market value of 315,5 billion dollars (the equivalent of 278 billion euros). Amazon was the longtime leader Apple (309,5 billion dollars) and Google (309 billion dollars) behind.
Kantar is expanding its “BrandZ”study on consumer surveys, as well as the business of the company to pay. Thus, the data of 3.7 million consumers be evaluated. It is one of several studies that calculate the value of brands.
Google loses top spot
A year ago Google had landed on the first place and was, therefore, as the most valuable brand in the world. This title is now Amazon. The value of the online retailer and technology company, has increased within a year by 52 percent. Amazon have bought an “intelligent” being, and thus new income streams opened up, said Kantar. In addition, the company is offering its customers an “excellent Service” and be able to be of service to his competitors with a “wide-ranging Ecosystem of products and services” always ahead of time. There is “little evidence” that will slow down the growth.
Not only on the Internet Amazon is to find. Meanwhile, there are also stationary shops such as here in Seattle (archive image)
In the Top Ten of the ranking of eight U.S. to find companies Facebook, Visa and McDonald’s – including the seventh of the Chinese online retailer Alibaba (131,2 billion dollars) climbed, the Chinese Internet giant Tencent ended up on rank eight (130,9 billion dollars).
Most successful newcomer Instagram, the sportswear brand Lululemon and Netflix are, according to the report. New in the list of the Top 100, among other things, the luxury brand Chanel, from China travel service intermediary Didi, the smartphone manufacturer Xiaomi, and the house manufacturer Haier, as well as the Xbox game console from Microsoft device.
Also German brands
From Germany list, as in the previous eight brands made it into the ranking. SAP comes as a first on the 16. Square in front of the Deutsche Telekom (25). The car manufacturers Daimler and BMW are in the stands 54 and 55. DHL follow on place 88, Siemens (92), Aldi (96) and Adidas (100).
where/jj (afp, dpa)