Apple’s streaming service: Netflix and Amazon competition

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Even Netflix and Amazon dominate the Streaming market. But with Apple, another rising heavyweight in the Ring. Two other competitors are already in the starting blocks.

A long time, it looked like Netflix and Amazon would make the battle for the Streaming throne. But now Apple also gets its own platform in the market. For individual projects, the group won the well-known Directors such as Steven Spielberg and J. J. Abrams, as well as Hollywood Stars such as Jennifer Aniston and Reese Witherspoon. While in Germany the TV stations are putting more and more on their streaming services, threatens the United States more competitive. Here are the most important providers are in the Overview.

1. Netflix – the pioneer

It all started with him. The company was founded in 1997 in California. At the time the user selected the movies online and got then to analog to be sent by Post. In 2007 came the breakthrough as a Streaming Portal. A German Version of Netflix, it is only since 2014. Netflix, with around 140 million customers, the largest Streaming provider – and the literally world’s: The deal with China, North Korea, Crimea and Syria are excluded. Since 2011, there are exclusive in-house productions to see, with the first in-house production “House of Cards” hit Netflix a huge success. Today, there are far more than 100, including series of addictive substances such as “Narcos”, “Stranger Things” and “The Crown”. Meanwhile, Netflix also produces foreign-language series in Germany, most recently “Dark” and “Dogs of Berlin”.

2. Amazon Prime Video – the Challenger

The giant of the Online shipping trade of course not to take on the new Video-on-Demand market. This has, however, taken something ,and since the Start of 2014, there were already some name changes: Amazon Prime, Amazon Instant Video, Amazon Video, and now Prime Video. According to the ARD/ZDF-Online-study, this Streaming service is the most popular in Germany. Attractive on of the use of the sheer amount is in addition to the numerous paid-for movies and series there is also a large range of free content – a total of more than 20,000 movies and series episodes. Add to that a Online video library that you can borrow for a fee, in addition to more than 100,000 titles, including new releases and current series. New add your own channels in sectors such as sports, entertainment or Horror, you can also book individually for coming.

3. Sky Ticket, the “German”

In 1990, under the name of Premiere than in the past the largest German Pay-TV provider, launched, with mixes the company from Unterföhring near Munich, meanwhile, in the Sky renamed, since in 2016 on the Streaming market. With a qualitative instead of a quantitative range. To count series-duration bought burner like “Game of Thrones” or “The Walking Dead” and, above all, self-productions like “Babylon Berlin” and “das Boot”.

Also, the last season of “Game of Thrones” will run in Germany on Sky

4. Apple – the late bloomer

Long he was expected now to come at last. Already Apple founder Steve Jobs had played with the thought of being in the Streaming market could not realize the idea before his death in 2011. Eight years later, the sales figures are stagnating of the iPhone and Co,. and Apple is now trying to win with digital subscriptions, new customers and old back. But probably the most “Apple-Disciples,” already the competition. The most valuable company in the world will have to deliver on the Streaming market a fight with the giants. The conditions, however, are not bad. Apple has to swear an infrastructure and millions of users worldwide on its products. In addition, Apple’s financial resources has not ventured, one of which is Netflix (yet) dreamed of.

5. The Public – the dream of the “Super-library”

ARD, ZDF and co. can boast of a diverse and high quality program. On the Streaming market could not establish itself so far, but really. The reason is that the program may not be bundled retrieved, but each station operates its own library. In addition, the content of the Public service are only for a limited time available on the Internet. Also the licensed content may have a maximum of 30 days streamed.

Attempts of ARD and ZDF, to combine the contents of all channels in a “Super-library”, were prevented by the Federal cartel office. But the idea is still on the table, and is followed mainly by the current ARD-in-chief Ulrich Wilhelm energetic. The hurdles from legislators and publishers, however, are high.

The ZDF miniseries “Our mothers, Our fathers” was awarded in the United States

6. The Private Trend to in-house production

Also, the private media corporations are part of the mix on the Streaming market. The RTL-group offers you the program of its transmitter, as well as the bought movies and TV shows bundled on the platform TV NOW. With high profile productions such as the series “M – a city searches for a murderer” wants to RTL to gain additional subscribers for its streaming service. The ProSiebenSat1 subsidiary Maxdome increasingly relies on in-house productions: in 2017, the Comedy series “Jerks appeared.” The US giant but actually stand up for ourselves, have also taken the Private, the idea of a common “Super-library” in the eye. Previous attempts of a cooperation of ProSiebenSat1 and RTL group has made the Federal cartel office, however, also a dash through the bill.

Top Lars Eidinger busy: in “M – A city searches for a murderer”

7. Pantaflix – for the Gourmet

As the Name suggests, is German actor and Director Matthias Schweighöfer behind this Video-on-Demand platform (his production company is called “Pantaleon Films”). Here is set for 2016, not at Blockbuster, but on foreign art house films. Independent filmmakers can upload their works. The idea behind this is to provide emigrants, and a lot of veins in your home and especially in your language online: “home for just a movie away” is the Slogan promises. Will be paid not, as is currently customary, in the subscription, but per the selected movie or series.

8. Disney and Warner Streaming holes the giants in the start

Of the German Public largely ignored, probably, the biggest Takeover in the history of the media industry-took place in the United States. In mid-March 2019 Disney bought large parts of 21st Century Fox, for the gigantic sum of 71 billion dollars. The background of this year’s launch of disney’s streaming service, Disney+. With the purchase of Fox, the Hollywood Studio has now secured the rights to High-carat diamonds such as “The Simpsons”, “Star Wars” and Marvel heroes, such as “Deadpool” and “Spider Man”. In addition to films and series from Disney, Pixar, Marvel and co. in the future, the Fox will disappear-productions such as “Family Guy” and “How I Met Your Mother” from Netflix and co. and to see only on Disney+.

Cult series “The Simpsons”: Soon, only at Disney+?

Also Warner Bros. is planning its own streaming service. In order for a cult series like “Friends” and “The Big Band Theory could be” coming soon exclusively there. The core of the new Warner-offer is the program of the Pay-TV channel HBO. Hit series such as “Game of Thrones” or “Westworld” could be the flagship of the new streaming service. Is: in addition to Apple, both of the Hollywood Factory streaming market will make belonging to stir it all up and Market variables, such as Netflix and Amazon only increasing competition.