Amsterdam builds popular Selfie backdrop

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The logo “I amsterdam” in front of the national Museum in the capital of the Netherlands for tourists: Here they posed for Selfies, took a break, or met. Now the giant letters are gone!

With tourists as a photo motif of the popular large logo “I amsterdam” in front of the Rijksmuseum in the Dutch capital on Monday (3.12.) been mined. In order for a decision of the municipal Council had been implemented at the request of the party groenlinks, told the Amsterdam newspaper “Het Parool”.

On 3. December were dismantled, the letters

“Excessive individualism” or successful city marketing?

The Greens had complained, the red-and-white letters in front of the world-famous Museum are an expression of “exaggerated individualism”. Despite fierce criticism, a majority for the removal of up to two Meter high letters found in the city Parliament.

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Meet a local: Amsterdam

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Meet a local: Amsterdam

The Slogan “I amsterdam” place to stay but the official slogan of the tourism promotion, said a spokeswoman for the company Amsterdam Marketing. “The letters stand for the open and tolerant nature of Amsterdam.”

After ten years, countless visitors were standing, lying or sitting on the letters photograph, you would have to be renovated first, and thoroughly, said the spokeswoman. After that, you should be alternately positioned at different locations in the city. A smaller version of the lettering is to be found at Amsterdam’s Schiphol airport.

is/ks (dpa, dutchamsterdam.nl)


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